SsangYong Motor’s existence is a history of frontiers crossed and challenges met to achieve a better future. As a premier manufacturer in Korea’s automotive industry, SsangYong is respected for its advanced styling and outstanding performance since its foundation in 1954, made possible by the company’s quality engineering.
The company entered the era of four-wheel drive vehicles in the 1980s by independently developing Musso and Korando. After 2000, SsangYong established itself as the leader of SUVs by building a full line of SUVs comprising Rexton, Korando, Actyon Sports, Tivoli and XLV.
By implementing global and customer-oriented management, SsangYong Motor is expanding its presence in the world market. The company exports its SUVs through some 1,645 sales outlets in over 126 countries, and is actively expanding its global presence by establishing distribution in most major international markets. To secure sustainable growth, SsangYong Motor will not only focus on existing and mature markets but also develop emerging markets such as Central America, Eastern Europe and even target India and China, the world’s largest automobile market.
Pursuing only the best, SsangYong Motor is increasing its efforts to develop new designs and technologies that can achieve high driving performance and reflect the company’s true identity. Moreover, by fully capitalising on its strong SUV product range, SsangYong will be able to strengthen its position as a competitive SUV maker.